CX21
[8P + X + AI + 360° + ESG]
21
= CX 100%
"We have synthesized and parameterized
100% customer experience."
"We took the traditional marketing 4Ps and enhanced them with an additional modern 4Ps. Then we added the X-factor as a secret ingredient and mixed it all with our special AI tool, ensuring a 360° integration. Once ready, we infused ESG responsibility and finally wrapped it all in a 21st-century value oriented approach."
Meet the Team
We are investors and managers, not consultants. We run our own businesses but we also help others to achieve real and sustainable value growth through great customer experience.
Our Services
1
VERY DEEP-DIVE
Firstly we perform very deep and full scale 8P analysis:
PEOPLE
PRODUCT
PRICE
PLACE
PROMOTION
PROCESSES
PHYSICAL EVIDENCE
PERFORMANCE
Nothing will be left out and it will be extremely thorough.
This part usually takes couple of weeks. And it can be done as standalone services...even if we don't recommend it.
2
ACTIONABLE ELEVATION
DEEP-DIVE is the input for 360°solution plan. We will focus on shor-term quick wins as well as on mid-term and strategic proposals.
As we are primarily investors and managers, we understand fully that every change costs time, money and energy. So whatever we propose will be fully actionable and SMART.
Usual outputs are:
UPDATED SWOT
REDEFINED CUSTOMER SEGMENTS
LIST OF QUICK WINS
CHANGES IN BUSINESS PLAN
CHANGES IN STRATEGIC PLAN
ESG PLAN
This services only can be done as a follow-up of our deep dive.
3
KICKSTART!
This is only optional service as it takes lot of our capacity. But sometimes we agree with our customers to manage or at least co-manage the solutions proposed in ELEVATION.
If we do so we will enjoy together at least 6 months and we finish only when both sides are more than satisfied with the value we have together created.
As this servis goes very deep we usually tend to conclude it on strategic longterm business partnership.
"And of course we use our AI tool to make it all as precise, as fast and as actionable as possible!"